ABM – Always Be Marketing…Regardless of whether it is a Buyer or Sellers Market
We all know this. Really we do. In Real Estate, it is all about marketing and relationships. Today we will focus on the marketing. Most markets across the USA are strong today. While that may be the case, my question is always ‘How do you plan to leverage your marketing during these times?’
While the days are solid for doing business whether you are buying or selling, one need only remember what happened a few short years ago to many agents and investors who enjoyed the real estate boom without lifting a finger. Always be marketing was not on the forefront of many people’s minds. Always be marketing was ignored. Always be marketing may never be needed many thought. The lack of ‘Always be marketing’ is what caused many of them to now have jobs and be in other career paths. What goes up must come down. And Real Estate is no different.
Many real estate professionals, whether agents or investors, survived the tough years by marketing. Nothing has really changed for them and they are as consistent as always. However there are several new folks to the trade trying out marketing for the first time. This invariably increases competition. There are also many platforms to market on now with the proliferation of social media. If there is one lesson that should be learned it is this one. Always be marketing. It doesn’t matter if you have one closing or 20 scheduled. Always be marketing. Always, always, always.
You’ll be glad you did. Good luck!